As summer breaks wind down, families, solo travelers, and students are gearing up for a season of cooler weather, colorful foliage, and… you guessed it, back-to-school plans. While the heat of summer might bring booming bookings for short-term rentals, the fall presents a unique opportunity for Airbnb hosts and property managers to maintain high occupancy rates by targeting back-to-school travelers.
Best Ways to Market Your Airbnb in New England this Fall to Keep Your Calendar Full
1. Highlight Proximity to Colleges and Universities
New England is home to well-known universities like Harvard, Dartmouth, and Boston College as well as dozens of smaller colleges. Families visiting colleges for back-to-school drop-offs or fall campus tours will need places to stay. If your property is near a college, explicitly mention it in your listing.
2. Create Experiences for Fall Travelers
Craft unforgettable experiences that appeal to students, families, and fall enthusiasts. For example, partner with local businesses to offer discounts on apple picking, guided hikes, or scenic drives. Leave a welcome manual with insider tips on nearby foliage hotspots, farmer’s markets, or festivals specific to New England.
You could also include thoughtful touches like fall-inspired goodies—think locally-made maple syrup, spiced cider, or pumpkin treats—to make guests feel at home.
3. Optimize Your Calendar
Last-minute bookings are common in the fall, as back-to-school schedules can be unpredictable. Optimize your calendar by setting minimum stay requirements to balance flexibility with guest turnover. Consider running mid-week discount promotions to appeal to remote workers or solo travelers who prefer quieter, less expensive trips.
4. Leverage Social Media and Reviews
Fall in New England is pure Instagram gold. Use your social media platforms to post visually stunning shots of your property and share positive reviews that you’ve received. These posts will inspire prospective travelers dreaming of autumn adventures.
5. Work with Professionals
Property management professionals like ManagedBNB offer tailored marketing strategies that ensure your rental shines year-round. From professional photography to managing pricing strategies, and renter communication, vacation rental property management companies can help take the stress out of ensuring you stay booked.
Discover How ManagedBNB Can Maximize Your Rental Income This Fall!
Managing an Airbnb or Vrbo property year-round can be challenging, but ManagedBNB is here to help. Our team provides expert vacation rental property management services to ensure your rental stays booked and profitable in every season. From marketing your listing to handling guest communication, cleaning, and maintenance, we take care of it all—so you don’t have to.
