Summer is the peak season for vacation rentals in New England, with tourists flocking to explore the region’s natural beauty and cultural attractions. However, midsummer often brings fluctuations in occupancy rates, leaving some Airbnb hosts wondering how to keep their calendars full.
Strategies to Ensure Your Short-Term Rental Stays Booked This Summer
1. Optimize Your Listing with Stunning Visuals
First impressions matter. High-quality, professional photos can make your listing stand out on platforms like Airbnb and Vrbo. Showcase your property’s best features, like the cozy fireplace, the ocean view, or the spacious backyard. Include seasonal touches, like patio furniture for summer or beach gear, to reflect the season’s appeal.
Pro Tip: ManagedBNB offers professional photography services to upgrade your listings and attract the right guests.
2. Make Summer-Specific Updates
Aligning your property with summer guests’ preferences can go a long way in boosting bookings. Add amenities like outdoor grills, picnic tables, or beach chairs. Include a guide to local summer activities—think hiking trails, water sports, or farmers markets. Creating a tailored experience makes your guests feel at home and increases the likelihood of glowing reviews.
3. Craft a Compelling Property Description
Tell a story in your listing description. Paint a picture of what guests will experience during their summer stay. For example, instead of saying “private backyard,” try “spend relaxing summer evenings in your private backyard, perfect for grilling or stargazing.” Adding a touch of storytelling can make your listing more relatable and inviting.
4. Leverage Strategic Marketing
Social media is your friend. Share vibrant photos of your property on platforms like Instagram and Facebook, highlighting summer activities nearby. You can also run social media ads targeting tourists planning trips in the Seacoast NH or Vermont regions.
And don’t forget email marketing! Reach out to previous guests with a friendly message, offering a discount or incentive to rebook.
5. Maintain Exceptional Guest Experiences
Reviews can make or break your property’s appeal. Provide 24/7 support to ensure smooth communication with guests, and address any issues promptly. Small touches, like leaving a handwritten welcome note or offering local treats, can elevate their experience and encourage them to leave positive reviews.
Let ManagedBNB Keep Your Property Booked and Hassle-Free—Contact Us
ManagedBNB provides full-service Airbnb and Vrbo property management across New England, including Seacoast NH, Southern Maine, Northern MA, and Vermont. We take care of everything—from professional cleaning and maintenance to marketing and guest communication—so you can enjoy truly passive income without the stress. Whether you’re looking to maximize bookings or ensure seamless guest experiences, we’ve got you covered.
