People tend to associate traveling with Summer, Christmas, and maybe spring break. But the truth is Fall is an amazing season for a getaway. Specifically, if you love to enjoy the beautiful colors of foliage season. And what better place to enjoy them than New England?
Autumn in New England is a magical time of the year, with the vibrant colors of the leaves and the crispness in the air making it a popular destination for travelers. However, with so many options available to visitors, it can be challenging for short-term rental owners to capture their attention and secure bookings.
It’s not hard to convince people to visit New England during fall foliage season. Who wouldn’t want to see those beautiful colors and enjoy the cool weather? Your job is to convince them to choose your property to rent, above everyone else’s. Here are some tips on how to make that happen.
Start your marketing efforts early
Starting your marketing efforts early is an essential step to maximize bookings during New England’s fall foliage season. By beginning your promotions well in advance, you can increase your chances of securing early bookings and gaining an edge over competitors that wait until the season is in full swing.
One effective way to start early is by developing a marketing plan that encompasses various channels, such as email marketing, social media, and paid advertising. For example, creating engaging social media content and leveraging techniques can help generate interest in your Airbnb managing business ahead of time.
Another effective strategy is to target loyal customers that have booked your property in the past. By incentivizing them to book early, you can create a positive reputation and generate strong word-of-mouth advertising.
Starting your marketing efforts early is a critical component of maximizing bookings during the fall foliage season in New England. By being proactive and implementing strong marketing strategies, You can increase your chances of success and capture a larger share of the market during this peak vacation season.
Offer a special discount
This is a tried and true way to incentivize customers to make bookings with you. The added incentive of savings can make all the difference for customers evaluating multiple options during the peak season.
When considering offering discounts, there are several key factors to keep in mind. Firstly, it’s important to establish a balance between providing attractive savings while still keeping your profit margins healthy. You might want to consider offering promotions over select weeks, weekends, or weekdays, to ensure that you can maintain a steady flow of bookings.
Another tactic is to tier your discounts based on the length of stay or the number of guests. For instance, you may offer a higher discount percentage for those that book a stay of at least seven nights or book for a larger group or family. This will allow you to attract customers who are seeking a longer, more substantial stay, and ensure higher-quality bookings for your business.
Finally, make sure to promote these discounts through compelling and eye-catching language in your marketing materials. Share the discounts via social media, email newsletters, and paid advertisements to maximize their reach and attract potential customers to your business.
Provide personalized recommendations
By taking the time to create customized guides and itineraries based on guests’ interests and preferences, you can create a more memorable and enjoyable experience for them.
Create a survey for your guests to fill out before they arrive. This survey can ask about their preferences, such as their favorite cuisines, preferred activities, and attractions they are interested in. This information can then be used to create a customized itinerary or guide for their stay.
Once you have the information, you can create a personalized guidebook for your guests. This guidebook can include recommendations for restaurants, attractions, and events based on their interests and preferences.
Customized itineraries can be more than just a list of activities and events. You can include maps, pictures, and interesting facts about each attraction to give your guests an immersive experience.
Alternatively, you can create individualized tours for your guests, providing a more personal and intimate experience. For instance, a historical tour of your town with a local historian can be a great experience for a guest interested in culture and heritage.
Offer flexible booking options
Flexible booking options are a must-have for any Airbnb managing business during peak season, especially during the fall foliage season as it attracts a wider range of travelers. Having more options means catering to a wider range of guests, allowing your business to attract more bookings.
Some ways to offer flexible booking options are:
- Offer one-night stays: This is an excellent way to target travelers looking for a quick fall foliage getaway without having to commit to a more extended stay. By providing this option, you are accommodating guests who don’t have the time or budget for a more extended vacation, making your business more accessible and inclusive.
- Extend check-in and check-out times: Most travelers want to make the most of their vacation, and having extended check-in and check-out times provide them with more flexibility. It’s especially important during peak season when visitors want to cram as many activities into their schedules as possible.
- Consider offering different cancellation policies for your guests: Providing options for flexible cancellation policies can help give your guests peace of mind when they book their stay. This also makes your business more accommodating and understanding of unforeseen circumstances. You can offer a strict cancellation policy for guests who want to commit to a longer stay or offer a more flexible policy for those who want to book for a shorter period.
In conclusion, trying to stand out in a competitive market is challenging, but by being strategic and putting some work into it, you can maximize your visibility and appeal to attract more guests than ever! Don’t be afraid of making the most out of such a beautiful and magical place and season.
Maybe all of this seems like a lot, which is why we’re here to help. At Managed Air BNB, we want to see you succeed. That’s why we offer amazing Airbnb managing services to help you make the most out of this season (and the rest of the year!). We offer second-to-none all-inclusive services all over New England, including advertising services, cleaning services, tailored property guides, and more! So you can only focus on seeing the profit of your investment. Contact us today and let’s get started!
